How Does Internal Brand Communication Affect Organizational Outcomes? The Mediating Roles of Brand Identification and Employee Behaviors
Authors: Sojeong Kim & Jarim Kim Publisher: Journal of Public Relations Research Volume 35, 2023 – Issue 4 Link: https://doi.org/10.1080/1062726X.2023.2181814 Abstract Using a survey of
September 11, 2023
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